Sunrise 2027
What the Sunrise 2027 transition means for brands that sell physical products.
The deadline the industry is aligning on
Sunrise 2027 is the widely cited horizon for retail and supply-chain systems to accept 2D barcodes at point of sale and in logistics — not only legacy linear UPCs/EANs. It’s less a single law and more a coordinated industry push: POS, scanners, and brand data all need to speak the same richer language.
What changes for brands
- More data in the code — GTIN plus lot, serial, expiry, and URLs.
- One code, many jobs — checkout, consumer engagement, recalls, compliance.
- Cross-team coordination — packaging, e‑comm, legal, and IT can’t plan alone.
What doesn’t have to change overnight
You don’t need to rebuild your ERP on day one. Resolve2D focuses on the identifiers, link structure, and customer-facing destinations so you can phase packaging and systems work without a cliff.
Ready for Sunrise 2027?
Let’s map your products, identifiers, and Digital Link plan — before packaging freezes.