GS1 Digital Link is a way of writing your product identifiers as a URL. The same 2D code scans at the register and opens a web experience when a customer points a phone at it.
Why it matters
Because the destination is a URL you control, it can change after printing. Recall notice today, loyalty offer next quarter — same code on the same box.
What resolvers do
A resolver looks at who's scanning and routes them: POS gets the GTIN, a shopper gets the product page, a warehouse scanner gets logistics data. That routing layer is the part most brands haven't planned for — and it's the part we build first.